Quando guardiamo la pelle,
noi vediamo persone 
#skinismorethanskin

When we look at skin, we see people, LaRoche-Posay logo with a woman with acne in the background

We see a second woman with acne looking at us

For every time someone told you to wash your face,

We see a third woman with skin allergies suffering and trying to reduce skin pain with ice

for every second your skin was on fire,

We see a fourth woman alone in a party,

For every person,

We see a man alone in stairs showing anxiety,

Who acted like you were contagious,

We see a fifth woman with eczema crying in her bed,

For every sleepless night,

We see a sixth woman in a swimsuit with scars,

For every scar,

We see a second man showing anxiety signs,

For every breakout,

We see a proud seventh woman making selfie,

For every refusal to breakdown,

We see the fourth woman enjoying the party she was in,

For every time you declared you are more than this,

Sequences of the third, the fifth women, the second man, the sixth and the second women focus on their smiling faces with shots on varying angles of view.

For every person who won’t let their skin be overlooked,

Sequence of the first woman focus on her smiling face

This fight is for you.

La Roche-Posay

A better life for all skin is possible.

We see La Roche-Posay products

Hyalu B5 serum, Cicaplast Baume B5, Effaclar Duo +, Lipikar Baume AP+M, Toleriane Ultra Crème, Antherlios 50+SPF Invisible Fluid Ultra Protection

La RochePosa, N°1 Dermatologist recommended skincare brand worldwide

La Roche-Posay

Life-Changing Dermatology